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Apple Loop: iPhone 8 Launch Confirmed September 12, New iPhone 7S Leaks, iPhone’s Sneaky Secret – Forbes

Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes Tim Cook’s dream of Augmented Reality in the iPhone 8, the sneaky trick behind Apple’s proprietary wireless charging system, the confirmed launch date of the new iPhones, leaked details of the iPhone 7S, the Apple Watch’s new health kick, Intel’s new chips and the MacBook, Apple’s victory over Microsoft, and saying goodbye to the Apple Car.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

The Dream Of AR, The Reinvention Of The iPhone

If there’s one thing that the world will want from the new iPhone launch, it’s a simple answer to the question of ‘what is new in this iPhone?’ Answers like ‘wireless charging’ and ‘an OLED screen’ will simply highlight how far behind Apple hardware was compared to Android manufacturers. But the move to introduce Augmented Reality through iOS 11 offers a better answer:

There is visible hardware. There are not so subtle signals from management. Developers have been given the tools to start prototyping iOS 11-powered AR apps ahead of the launch of the new iPhone portfolio and the public release of the mobile operating system.

That’s the means. The opportunity will come with the wide roll-out of iOS 11. And the motivation? Which developer wouldn’t want to be ‘the one’ that gets the nod as the first killer AR mobile application of the 21st century?

More here on Forbes.

Wireless Charging The iPhone 6 (image: Ewan Spence)Ewan Spence

Wireless Charging The iPhone 6 (image: Ewan Spence)

Everyone Else Thought There Was A Standard

One sneaky trick that Apple is pulling with the new iPhones is over wireless charging. Other manufacturers and accessory makers may have been working through the options to come to an agreed standard for all to follow (namely Qi), but Tim Cook and his team are apparently having none of it. Apple’s system is going to be a licenced and proprietary variant that will not have interoperability.

…part of the iOS charging process will be to check that the pad delivering the inductive power is licensed by Apple – and if it is not the iPhone will refuse to accept the incoming charge.

The upshot is that the plethora of charging pads and accessories currently on the market that are interchangeable with any device supporting the Qi standard will be unable to charge the new iPhones. Apple has decided not to work with the growing and accepted standard, instead deciding to put up a technological wall between the charging community and the iPhone. To take one example, the increasing number of public ‘wireless charging’ spots from companies such as AirCharge will be incompatible with Cupertino’s latest device.

I’ve explained why this is a bad idea here.

When Can We See it?

As for the launch date, the start of the week saw all the signs pointing towards the 12th of September, a date that ties in with the historical launch patterns and gives an indication on pre-orders and availability. The actual date was announced on Thursday, confirming both the date and the location. The event will be the first public event in Apple’s new ‘Steve Jobs Theatre’. Now we just have to pretend we don’t know what is going to be announced:

That’s not how Apple wants the game to be played. Now is the time when Cupertino wants to be mysterious, to be ‘ooh, what’s in Tim’s pocket?’ and to pretend that nobody in the room, or in the world’s press, knows whats going to be announced. It’s the ultimate piece of make-believe theatre, with much of the coverage following Apple’s lead.

It’s all an illusion. Everyone knows what is coming

More here on Forbes.

Apple CEO Tim Cook (image: Getty)Getty

Apple CEO Tim Cook (image: Getty)

A Slight Increase In Size For The Sevens

Also launching on the 12th will be the iPhone 7S and iPhone 7S Plus handsets. Although they are expected to be iterations of the existing 7 and 7 Plus models, the latest leaks suggest that they will be a millimeter or so larger in each dimension. Sean Aune has the details:

We are of course talking size differences that the vast majority of consumers won’t even notice, but it is intriguing nonetheless.

With wireless charging said to be coming to every iPhone model this year, that would make for more technology Apple needs to cram into its devices, so it makes sense the iPhone 7s and iPhone 7s Plus would need a bit more room. However, with Apple’s well-known obsession for wanting to keep its devices thin, this couldn’t have been an easy decision for the company to reach.

What will be noticeable is that existing ‘7’ cases may struggle to hold the ‘7S’ family. More at Techno Buffalo.

Apple Loop: iPhone 8 Launch Confirmed September 12, New iPhone 7S Leaks, iPhone’s Sneaky Secret – Forbes

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