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Pro Football Hall Of Fame’s $700 Million Expansion Will Be Like Disney For Football Fans – Forbes

This is the second installment of a three-part series on the Pro Football Hall of Fame and its expansion. The first part focused on the Tom Benson Hall of Fame Stadium and can be read here: Pro Football Hall of Fame Debuts Tom Benson Hall Of Fame Stadium.


Pro Football Hall of Fame

Aerial rendering of the to-be-completed Johnson Controls Hall of Fame Village

The $700 million expansion project at the Pro Football Hall of Fame isn’t merely an addition, it’s a reimagination. Hailed as the first-ever sports and entertainment “Smart City,” the Johnson Controls Hall of Fame Village consists of ten major components and will be unlike anything sports fans have ever experienced in one venue. The Pro Football Hall of Fame says it wants to create “the most inspiring place on earth.”

“Our goal is to create the most intimate, immersive and connected fan experience in all of sports. We are extending the Pro Football Hall of Fame into a true live-work-play destination,” said Mark Williams, principal at HKS, the architecture firm behind the concept.

So, what exactly is a “Smart City”? The Pro Football Hall of Fame describes it as “building systems and solutions managed through advanced data and analytics, connectivity and efficiency enabled by infrastructure integration.”

A quarter of the spend on the new project will be on technology. One example the folks at the Pro Football Hall of Fame shared with me is that the wearable technology will allow you to know when you’re ready to queue for a specific experience and even allow you to geotag family members so you know where everyone is at all times.

Upon completion — which is slated to coincide with the NFL’s 100th season in 2019 — Johnson Controls Hall of Fame Village will consist of ten components, including the Tom Benson Hall of Fame Stadium. I’ve detailed the other nine components below.

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